2008 Seminar Speakers
Choose from a selection of twelve seminars and hear the stories of success from local organisations. You will be given the opportunity to find out how to…
- Understand how you can influence the attitude of investors outside the county
- Discover how commercial and tax issues affect trading with far eastern suppliers
- Hear about the underlying behaviour of individuals and how this can be harnessed to secure high levels of motivation, commitment, loyalty and wellbeing from your employees
- Learn how to strengthen your legal position through understanding 'Intellectual Property' (IP) rights - including patents, trade marks, and designs
- Develop your leadership skills as a coach and develop a culture of coaching
- Understand how Social Responsibility can become a reality and win for your business
- Enhance your brand or service through effective engagement of the local press
- Focus your environmental strategy through calculating and communicating your commitment to achieving CarbonNeutral status
- Discover how a multinational business motivates and integrates its workforce and shares its successes
‘Fantastic day full of great ideas and success stories’
‘The keynote speaker was truly inspirational’
‘An excellent way to meet and learn. A fantastic and worthwhile event’
The Growing Gloucestershire Conference is delivered in partnership with the Chartered Institute of Marketing, Chartered Institute of Personal Development and the Chartered Management Institute. The event is hosted by the University of Gloucestershire at its Park Campus in Cheltenham.
Currently Confrimed for 2008:
9:30 Session Choices
Richard Bailey, Patent Attorney - Marks and Clerk
'Patents and Trade Marks - some best practice advice'
Companies that create new products, services and brands can protect them, by way of ‘Intellectual Property’ (IP) rights such as patents and trade marks.
The benefits of such protection are clear:
- IP rights are ‘monopoly’ rights, stopping your competitors from exploiting your ideas.
- Just like other forms of property, IP can be sold or licensed, bringing in additional revenue for your business.
However, managing your IP can be time-consuming and costly. In this seminar we will provide some best practice advice to help you manage your IP effectively.
View Presentation as PDF: Richard Bailey - Marks & Clerk
Edward Gillespie, Managing Director - Cheltenham Racecourse
‘Building the Gloucestershire Brand’
Edward will look at the established views of what ‘Gloucestershire’ means to those from the county and to those outside. Examining how this matches up with what the county currently delivers and the vision for the future among those who can influence that change. This will include appetite for change, new influences and how best to build the future on the foundation of the past.
Get a better understanding of why certain assumptions and aspects about the county either inform or mislead the attitude of outsiders who may be looking to invest, trade or visit.
View Presentation as PDF: Edward Gillespie - Cheltenham Racecourse
Oscar Jenkins, Founder & Chief Executive - Dynmark International Ltd
'UK Technology Start Ups – Lessons from the front line'
New technologies will only succeed if there are real world requirements for them. Businesses of today are in search of an edge over their competitors and this is where technological innovation really matters. It is also where opportunities frequently present themselves. However, the technology sector today is like the Gold Rush of the 1800s; it has attracted swathes of entrepreneurs seeking fame and fortune and its competitive.
Starting any sort of business is a challenge. Starting a technology business is even more challenging and presents some unique hurdles. Spotting opportunities that have not emerged on the commercial stage requires a clearly articulated vision backed by a viable and realistic business model. If external funding is required to execute the business plan, it must finely balance achievable goals with a concept attractive enough to interest professional investors – this is not easy.
Of course planning and funding represent only a small portion of the tasks confronting entrepreneurs in the early stages of business development . The talk will address the key points of:
Initial idea, market research and funding- Business modelling, and the business plan
- Corporate structure, the board and management team
- Go to market strategies
- Product and service offering
- Communications
- Operations management
- Growth and exit
View Presentation as PDF: Oscar Jenkins - Dynmark International Ltd
Steve Jones, Chief Operating Officer - N4 Solutions Ltd
‘Building a Positive Corporate Personality’
Too often companies have a fragmented approach to Corporate Social Responsibility (CSR) and react to ad hoc requests for assistance or funding. Companies also struggle to communicate their values to customers, and potential customers, often coming over as bland with ‘me too’ messages. CSR is a great opportunity to differentiate in your market through a practical manifestation of your values which can be 
recognised by your target audience.
Hear from Steve Jones why CSR should be a core part of your business strategy, how it is Ok to derive commercial benefit as well as helping those around you and giving everyone involved the feel good factor, whilst making a statement to staff present and future.
View Presentation as PDF: Steve Jones - n4 Solutions
12:15 Session Choices
Simone Mann, Co-founding Director - The Commercial Group
‘Why going green doesn’t cost the earth’
Simone Mann, Co-founding Director - The Commercial Group
Can a business be profitable and environmentally driven? According to Simone Mann, the answer is a resounding yes.
In just under two years Simone has transformed the business operation gaining Carbon Neutral status in 2007, through devising and implementing an environmental programme. They will reduce carbon emissions by a staggering 75% over the next three years.
As well as significantly reducing carbon emissions, net profit for this financial year has increased by 46%, the greatest growth the company has seen since it was established 18 years ago. Find out more about Commercial’s incredible journey, it’s a truly inspirational story.
View Presentation as PDF: Simone Mann - The Commercial Group 1 , Simone Mann - The Commercial Group 2
Ian Mean, Editor in Chief – Gloucestershire Media
‘How to use PR and Media for the benefit of your company’
Ian Mean is Editor in Chief of Gloucestershire Media and a former executive of the Daily Mail and Daily Mirror. He is especially interested in helping to grow business in Gloucestershire, to aid this; his team are currently developing a new business website – WestBusiness.co.uk – serving Gloucestershire, Bristol and Bath.
Ian will share insights into how to get the best out of local radio and television, and put yourself on the radar of key people within your local media. He will also be setting you a challenge to write a piece to promote your company, with the winning entry being published within the business pages.
View Presentation as PDF: Ian Mean - Business_Breakfast
www.thisisgloucestershire.co.uk
Jonathan Marchant, Manager – Grant Thornton UKLLP
‘New Horizons – Exploring emerging markets’
We hear all the time about the new opportunities the emerging Chinese marketplace can bring to our businesses. Grant Thornton’s seminar will explore how to set up in China or trade with Chinese based companies and will focus on the common challenges faced by UK based companies and covers:
- Risk analysis - is it worth it?
- Corporate Structure - protecting your investment
- Tax implications of setting up in China
Better appreciate the opportunities and risks China could provide and understand the key next steps to take in this exciting and emerging market.
View Presentation as PDF: Jonathan Marchant - Grant Thornton UK LLP
Professor Derek Mowbray, Charterd Psychologist - OrganisationHealth Psychologists
'Productivity through leader behaviour: learn the psychology'
The measurement and management of human resources is a crucially important activity of any successful organisation. And there is growing evidence, associated with recent research including a report that was released in 2006 by a division of the British Psychological Society and the Centre for Applied HR Research, that organisations which use Occupational Health Psychology and its associated tools are able to work more smartly, become more effective and deliver a wide range of benefits including:
Improved recruitment, retention and capability of employees- Higher levels of productivity
- Reduced levels of absenteeism
- Improved financial performance
The ‘added value’ that psychology brings to this area is a proper, in depth understanding and appreciation of the underlying behaviours of individuals which can be harnessed to secure a complete transformation of the workplace and all its employees through high levels of motivation, commitment, loyalty and wellbeing all of which can be accurately measured by proven methodologies.
Professor Derek Mowbray, an eminent Chartered Psychologist, provides key expertise and professionalism in this complex but increasingly influential area and specialises in psychologically sound management and leadership behaviour change programmes including training, coaching and mentoring. OrganisationHealth Psychologists’ innovative, bespoke developments deliver transformation of workplace culture and strategies which prevent the causes of expensive and damaging employee stress, sickness, absenteeism and high staff turnover thereby ensuring optimum performance and productivity.
View Presentation as PDF: Professor Derek Mowbray - OrganisationHealth Psychologists
14:00 Session Choices
Polly Gowers, Co-Founder – Everyclick.com
‘Hottest New Start-Up…’
In 2007 Everyclick.com, the charity search engine, was named as ‘Hottest New Start-Up’ at the Imperative Digital Awards, and co-founder, Polly Gowers, was voted Entrepreneur of the Year at the Women in Ethical Business Awards.
In this seminar Polly will explain the innovative story behind this amazing achievement, covering the difficulties faced when starting a new organisation and showing how business and charities can work hand-in-hand.
View Presentation as PDF: Polly Gowers - Everyclick com
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Mike Horne, Director – ArthurSteenHorneAdamson
‘Establishing Your Brand’
David Ogilvy said that ‘your brand is what people say about you when you’ve left the room’.
How do you make sure that people say the right things about you? And how do you make sure that they are talking about you in the first place?
In this seminar, Mike Horne will explore the practicalities of building your brand and selling your products. He will explain where you should be flexible and where you should be uncompromising. Come and discover how to ensure your brand is memorable…
View Presentation as PDF: Mike Horne - ArthurSteenHorneAdamson
Karen Frost, Director of Coaching - Values Based Leadership
‘Creating a High Performance Culture through Coaching’
Coaching is a powerful leadership style which can maximise your people performance. It is an art that is often unrecognised for its power or poorly practiced by managers. So, what does great coaching look and feel like and how do you create a powerful performance culture based on coaching?
In this session, Karen will give a live demonstration of outstanding coaching. Following this there will be an interactive audience discussion on the techniques and methodologies she uses. She will then share her ideas on how to develop a coaching culture in your organisation which will deliver real and sustainable performance improvement.
View Presentation as PDF: Karen Frost - Vaues Based Leadership
www.valuesbasedleadership.co.uk
Cees Van Der Star, Site General Manager – Unilever UK Ltd
‘Making the Heart Beat at Gloucester’
Cees will be speaking about the turnaround of the Unilever Ice Cream Factory at Barnwood, Gloucester. Early this decade, the factory faced the most difficult period in its history. A new strategy was developed to regain competitiveness and to create a new and dynamic culture.
The story will take you through how this transformation was achieved. Cultural change is all about the ‘Hearts and Minds’ of our employees which, when unlocked, reveal latent talents, generate energy and create winning teams.
The results are spectacular.
View Presentation as PDF: Caas Van Der Star - Unilever 1 , Caas Van Der Star - Unilever 2 , Caas Van Der Star - Unilever 3
Richard Bailey - Marks & Clerk 1574k
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