2009 Seminar Speakers
Choose from a selection of twelve seminars and hear the stories of success from local organisations.
‘A great experience, good networking too’
‘An excellent day and excellent value for money’
‘A day well spent at a convenient location’
The Growing Gloucestershire Conference was delivered in partnership with the Chartered Institute of Marketing, Chartered Institute of Personal Development and the Chartered Management Institute. The event was hosted by the University of Gloucestershire at its Park Campus in Cheltenham.
Below are the seminars at this year's conference - please note all presentations are subject to copywrite:
9:30 Session Choices
Jo Maddocks, Occupational Psychologist – JCA (Occupational Psychologists) Ltd
‘Creating an Emotionally Intelligent Organisation’
Much has been written about becoming an Emotionally Intelligent (EI) individual and team, but there is precious little on what makes an Emotionally Intelligent organisation. Individual and team EI will only be fully achieved within an organisation that fosters an Emotionally Intelligent environment.
Jo will share four fundamental principles and applications for creating an EI workplace, demonstrating the benefits of how this can impact on your team relationships and individual performances. www.jca.eu.com
View Presentation as PDF: Jo Maddocks -'Creating an Emotionally Intelligent Organisation’
Adam Evetts, Divisional Director (Risk) - Chelsea Building Society
‘Understanding Risk’
Founded in 1875 Chelsea Building Society has assets in excess of £13 billion making them the country's 5th largest building society.
Adam Evetts, Divisional Director will give a broad understanding of how you can assess the strategic risks to your business, providing you with some simple tools and templates to enable you to assess:
- Strategic risk
- Banks’ consideration for business credit
- Risk, highlighting areas where tighter controls are required
Attendance at this seminar will help you understand the current credit risks in your business and strategically plan for the uncertain times ahead.
View Presentation as PDF: Adam Evetts - ‘Understanding Risk part 1 ’, Understanding Risk part 2
Simon Forsyth, SCRAN
'Make your business green, sustainable, socially responsible and carbon neutral’
Alex Steele is the Chairman of the Gloucestershire Environmental Business Forum, and Sustainability & Corporate Social Responsibility Advisor to leading companies and public sector organisations across the world.
He will give an overview of what sustainable, socially responsible and carbon neutral means and will discuss:
· Is this a good thing to aspire to during the credit crunch?
· How much of this is green wash?
· How does it affect the bottom line and the future of your business?
Come and take part in this interactive and highly engaging session. www.glos.ac.uk 
View Presentation as PDF: Simon Forsyth - Make your business green...part 1, 'Make your business green...part 2
Simon Dye, Chartered Marketer and Consultant at the Search Clinic www.searchclinic.org
‘Website Optimisation, Legislation & Accessibility – The Business Benefits!’
Websites are an essential marketing tool and reflect your business's qualities.
By ensuring your site is accessible and prominent on search engines you are opening up a new audience and therefore opportunities. In this session you will hear from two online experts with differing focuses:
Simon will show you how to make the most of your online website marketing investment with a number of simple cost effective methods and cover some of the current website legal, accessibility requirements and industry best practice, preventing exclusion of valuable potential customers.
This session will enable you to maximise your online traffic, improve your website’s sales, search engine optimisation and pay per click campaigns; whilst demonstrating your organisation’s commitment to quality and equality. 
13.30 Session Choices
Charles Landry, Comedia – facilitator on behalf of Gloucestershire First
‘Making the most of Gloucestershire’s potential’
Gloucestershire is a county whose unique asset is its urban and rural mix. Business, public and voluntary organisations need to work together to help create a prosperous, vibrant and stimulating county.
Gloucestershire First needs your help in shaping the future of Gloucestershire, in developing a county Integrated Economic Strategy.
This interactive session will enable an open discussion drawing on your experiences. Areas for debate include:
* Is the Integrated Economic Strategy a sufficient platform for moving forward?
* What forms of support could develop the county?
* Are there sufficient opportunities for advancement?
* Is the county creative enough? 
Come and contribute to the debate. www.glosfirst.co.uk
Mike Flynn, Course Leader - Marketing Advertising & Communications - University of Gloucestershire
‘Managing Customer Value’
The essence of strategy is making tough choices - what to do, and sometimes more importantly, what not to do. The same holds true for marketing. In these turbulent times, it is vital companies provide customers with a value proposition which is superior to its competitors.
This seminar will provide you with theoretical underpinnings, pragmatic tools & techniques to help you:
* Discover what’s important to customers
* Identify new customers to target
* Evaluate which existing customers to retain
These tools will enable you to increase customer’s spend within your business and will improve retention of key clients. www.glos.ac.uk
View Presentation as PDF: Mike Flynn - Managing Customer Value
Jenny Lewis, Associate Director Service Transformation & Organisational Development - Gloucestershire Hospitals NHS Foundation Trust
‘How Organisational Development Could Work For You!’
The Gloucestershire NHS Foundation Trust has embarked on a programme of continuous Organisational Development.
This informal seminar will cover:
- A simple to use Organisational Development model easily transferable to any organisation
- How to develop and genuinely embed new values
- The importance of taking a balanced approach to managing performance
- Key role of leadership in a successful organisation
- The use of Rapid Improvement Events to speed up process improvement.
By understanding their approach you will learn from the Trust’s success, enabling you to transfer key learnings to your own organisation.
View Presentation as PDF: Jenny Lewis - ‘How Organisational Development Could Work For You!’
Professor Sharon Turnbull, Director of the Centre for Applied Leadership Research – The Leadership Trust Foundation www.leadership.org.uk &
Sue Williams, Course Leader - MA Leading Change - University of Gloucestershire www.glos.ac.uk
‘Sustainable Leadership for Gloucestershire’
The Leadership Trust provides access to leadership training and support that will enhance individuals and their organisations to excel in the area of leadership and leadership development through cutting edge leadership research.
This seminar, delivered in partnership with Sue Williams from the University of Gloucestershire, will cover and explore current ideas and thinking about sustainable leadership, encouraging debate.
Sue and Sharon will ask how leaders understand the meaning of ‘sustainable leadership’, and discuss the role of leadership in the wider community, whilst also exploring what ‘taking a stand’ might mean for leaders in our region, helping participants to develop actions for sustainable leadership practice.
View Presentation as PDF: 'Sustainable Leadership for Gloucestershire’
14:30 Session Choices
Malcolm Coall & Ian Dodd Consultants - Yellow Brick Road Solutions Ltd
‘Inspiring People to Do Ordinary Things Extraordinarily Well’
‘If your actions inspire others to dream more, learn more, do more and become more, you are a leader…….’
Before anyone can provide leadership to inspire others, they must first energise themselves.
To have a vision is a leaders calling. Understanding how best to win the hearts and minds of others to deliver that vision, is time well spent and critical to great leadership. Without inspiring communication, your vision will never be realised, your values not embedded and your objectives harder to achieve. Yellow Brick Road will show you the way to guide your team, ensuring ordinary things are done in an extraordinary way.
Come and participate in an inspirational workshop, which will leave you energised, thinking, feeling and acting differently.
www.yellowbrickroadsolutions.co.uk
Edward Davies, Partner - Rickerby's LLP
www.rickerbys.com
Adrian Collins, Brand Designer - Ziggurat Brands www.zigguratbrands.com
'The Force of Brand'
Brand power is key and developing and protecting your brand is vital in today’s market place. Intellectual Property specialist Edward Davies will discuss about its protection and how this can be maximised through Trade Mark registration.
Adrian Collins, brand design guru of Ziggurat Brands, will then explore the process of developing a brand concept from creation to launch and beyond.
To demonstrate this theory, a local business case study will provide a real life example, illustrating the power of branding and how to develop your brand, whatever the size of your business.
View Presentation as PDF:'The Force of Brand - Part 1' & 'The Force of Brand - Part 2'
Sustainable Leadership for Gloucestershire’
Alan Howe, Senior Lecturer in Social Work - University of Gloucestershire 
www.glos.ac.uk
Reb Veale, Director - Reveal Solutions www.revealsolutions.co.uk
‘Using NLP for Competitive Advantage During Challenging Times’
The one thing all businesses rely on at all times is people; employees, customers, suppliers. If you can understand your customer's model of the world, deliver to that, whilst better engaging their commitment and energy and learn to communicate more persuasively. What benefits could you realise?
Neuro Linguistic Programming (NLP) provides an authentic and sustainable means of motivating people and growing your business through a skilled workforce, capable of responding to the challenges ahead. In a highly interactive session, delegates will practice a few quick and easy techniques to maximize the effectiveness of every resource, every relationship and every conversation.
View Presentation as PDF:‘Using NLP for Competitive Advantage During Challenging Times’
Ian Selwood, Partner - Randall & Payne Chartered Accountants
‘Opportunity in Recession’
Ian will provide valuable insight into how businesses can protect themselves in the current economic climate whilst simultaneously making the most of the opportunities that will arise through this recession. These opportunities will help businesses survive and grow during the tough times.
The session will also examine why businesses may need to adapt their objectives for the current climate and why cash generation is possibly the most important goal. The future is bright for many Gloucestershire businesses and Ian predicts some businesses will triumph as a result of this recession. 
View Presentation as PDF: Ian Selwood - Opportunity in Recession
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